Facebook rolled out the new live events feature
According to Wall street journal, Facebook is testing a new feature that lets users check in on live events from their couches at home.
The company is offering a stream of content from the Lollapalooza music festival in Chicago to users anywhere in the US, an effort to compete with live social platforms like Snapchat and Twitter. It combines public content, such as photos from the stage and updates from performers like the Cold War Kids and Kaskade, with posts and photos from friends attending the festival.
The festival is on Place Tips, a feature launched in January that allows users to access friends’ posts and information about their current location. For the first time with Lollapalooza, Facebook is making that information available remotely.
“This Place Tips Lollapalooza experience is just one of the many ways Facebook is trying to help people get the feel of an event when they’re not there,” a spokeswoman for Facebook said in an email.
The move into real-time event coverage comes as Facebook’s competitors such as Snapchat and Twitter invest in the space.
Snapchat launched the “Our Story” feature, which allows attendees at an event to post pictures and videos to a single stream, last year at the Electric Daisy Carnival. They have since expanded the idea to Snapchat Live, where they broadcast everything from athletic events to the removal of the Confederate flag from the South Carolina statehouse.
Twitter is expected to release live event coverage by year’s end. Nicknamed “Project Lightning”, the feature will allow users to see a new button on their home screen that will show live content from real-time events.
Facebook says its remote Place Tips streams differ from Snapchat and Twitter’s plans because users see content from their friends, not just content curated from all users. Facebook says Lollapalooza is a test, and it will continue to explore applications for the feature in the future.