Facebook Messenger dethroned YouTube
Facebook Messenger is more popular than ever. The messenger app on Facebook according to the most recent listings is No. 2 in popularity after it dethroned the previous No. 2 on the market YouTube from Google.
It seems all the time and effort invested by Facebook on its app is paying off, as it passed Google, one of its most important targets.
ComScore, a media analytics company released a list of the top 15 apps in popularity. While there was no surprise that Google and Facebook dominated the complete list, it revealed a big Facebook breakthrough when the Messenger app passed YouTube in July of 2015. The Facebook social media app remains the No. 1 app.
Facebook is using an aggressive campaign for advertising on Messenger, when it has basically obligated users of the Facebook app to install the Messenger app as a means of exchanging private messages with each other. Facebook made that change last year: If you want your Facebook chats on mobile, you have to be running this app. So some of its popularity might be by necessity.
The decision was met with much criticism initially, but from what it looks like the social media giant has convinced its users, it’s was worth the time as the app was upgraded again and again following its release to the point it earned its status of standalone app through the impressive features it provides.
Facebook Inc has a close connection between its top apps, which enable people to connect when having fun and playing games on the social media No. 1 platform.
What seemed strange about the list by ComScore is that WhatsApp, now owned by Facebook, did not make the list, especially when it now has enjoyed some of its best moments reaching monthly users of 900 million.
As for Google, while YouTube dropped to No. 3 on the list it is clearly not something they expected considering their breezy take on the videos threat by Facebook, they still dominate the list of top 10 apps with Gmail, Google Maps, Google Search and Google