Facebook Buy button
Facebook is building online stores. For the moment it is in a testing phase into a small number of business pages. This move is a logical sequence after enabling the payment system in USA. This way, Facebook will make will have another source of profit, except Facebook Ads which are doing really great for Facebook.
Naturally, launching something this huge and making people use this online stores is going to be very difficult. That is why Facebook is keeping it in a very small number of stores until it get optimized with the function of this service.
Buying process in Facebook store
It is difficult to know how the shopping process will look like, but we can expect to browse items like we are browsing the image gallery on Facebook. They also tent to cover the entire process including the checkout.
It is unsure if customers will be able to share with Facebook friends what did they buy, and also if we can like the things our friends have bought. But for sure, we wont be seeing the Buy button pop up only on Facebook Ads like we did during this year. Instead, the Buy button will be all over the Facebook stores.