Facebook added Watch Later option

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A new way to engage users

After starting with sharing ad revenues from watching videos, Facebook is doing more work on engaging users to watch videos. This is why this social media site is testing a “Watch Later” button on its videos for the desktop version of the site.

Facebook added Watch later option

Facebook added Watch later option

The function will let users save a video to view at a later time with the hope that you’ll watch even more content. The “Watch Later” option  appears as a little tab on the right-hand corner of a video uploaded directly to the site. If a user chooses to save the video for later, the videos can then be found under the “saved” tab on the left-hand side of the News Feed.

A logical move after Suggested videos project

This new feature is Facebook’s latest effort to attract more users to its video content, as well as increase its competition with YouTube, which also offers a similar feature.

Earlier this month, Facebook announced that it is testing out a new ad-supported video feature, called Suggested Videos, which shares revenue with content creators. Also, some updates have been done on News feed meaning users will get offers to watch videos that are more like for them to watch.

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